Nikon Camera acquiring RED Digital Cinema, famous for shooting many Hollywood productions
Nikon Camera is the globally recognized camera company, which is acquired RED company which is digital camera company.
- RED, a well-known provider of digital cinema cameras, is acquired by Nikon Camera and becomes a wholly owned subsidiary.
- Nikon plans to enter the rapidly expanding market for professional digital cinema cameras.
- Renfield and other well-known Hollywood productions, such as Guardians of the Galaxy, were photographed in red.
Who is Nikon Camera?
Nikon Camera is founded in 1917, Nippon Kōgaku Kōgyō (Japan Optical Industries) Nikon Corporation is also known as Nikon or Nikon Corp. is Japanese company who is one of oldest manufacturing company of Cameras, binoculars, microscope and measurement instruments. Nikon is the world’s largest manufacturers of “Steppers” used in the photolithography steps of semiconductors fabrication and holds 44 percentage of shares. In 2007 Nikon established a wholly owned subsidiary in India, in attempt to curb “Grey Market” there for illegally import of Nikon camera and lenses. Today It is the very big manufacturing industry which nearly 17000 employees working with NIKON.
Who is RED?
What does this Acquisition bring to Nikon Camera ?
“Nikon Camera announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement with James Jannard, its founder, and Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder,” the company blog said.
Why Nikon Camera decided to buy RED?
It seems wonderful match made in heaven type tie. Both these company serving customer the best experience possible. NIKON is known for best product development, reliability, image processing products whereas RED are completely in cinematography. They are mix and match with colour science and image compression. Considering current market competition NIKON want to grow in cinema camera market. stated on the blog by the business. They want to rule the scene and keep pushing the boundaries of cinema and video production with the help of Nikon’s extensive worldwide network and RED’s street cred.
“It will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies’ business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production,” Nikon blog read.
Stated on the blog by the business, they want to rule the scene and keep pushing the boundaries of cinema and video production with the help of Nikon’s extensive worldwide network and RED’s street.
Thought Nikon Camera acquisition in RED not disclosed about layoffs but seems this NIKON RED tie up will lead up to grow business as per NIKON’s expectations.
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